School of the Art institute of Chicago

 CHALLENGE

Create impactful recruitment materials for SAIC that engage prospective undergraduate students globally and reflect the school’s cutting-edge, interdisciplinary approach.

PROJECT

Develop three creative concepts for SAIC’s Undergraduate Viewbooks and packaging, combining innovative design, curated content, and sustainable materials to deliver a “wow” factor. The project included creative exploration, concept development, design, and copywriting.

Develop eye-catching posters and direct marketing pieces to support recruitment efforts for National Portfolio Days & SAIC Days in New York, Chicago and Atlanta.